March 19, 2013 Leave a comment
After amassing 20 years or so of Homecoming videos and countless hours of concert footage, Gaither Productions just announced the launch of their new internet TV station, GaitherTV. This was surely inevitable, as it was one of the few remaining uncharted waters for the Gaithers. The site promises 24/7 access to all Gaither TV specials, 5 full length Homecoming videos each month “hand picked by Bill”, concert footage, B-roll footage, and streaming music. The subscription price is $4.99 per month, with a free 7 day trial period.
A couple of thoughts here: I do think this is potentially a pretty big move for Gaither, as online video streaming is not going away any time soon. I do think there is one challenge, though, and that is having to pay for viewing TV specials that you can watch for “free” on TV. I’d like to have seen them go with a two tiered model: the “free” version that gives you access to the archives of all the Gaither TV specials, and then a paid, premium version that grants access to the concert footage, B-roll stuff, and the full length videos. I dare say it wouldn’t be out of the question for them to move to that type of model at some point.
Here is the text of the press release:
Gaither Television Productions Announcesthe Launch of Internet Television Station
GaitherTVThis is an exciting day in the life of Bill and Gloria, and the entire Homecoming family! Starting today, people all over the world can access Gaither Music’s huge library of Homecoming television specials and much more through GaitherTV!Anyone with an internet connection can view Gaither programming anytime, anywhere, including:
- 24/7 access to all Homecoming TV specials
- 5 full-length Homecoming videos each month, handpicked by Bill
- Exclusive concert footage not available anywhere else
- Behind-the-scenes footage and special features
- Non-stop music streaming when you just want to hear musicView GaitherTV using your computer, smart phone, tablet device or internet television! Try it for free!