YouTube Killed The XM Star

An intriguing phenomenon has been slowly materializing recently in Southern Gospel: concept videos.  The Ball Brothers did one for “About The Cross”, the Booth Brothers just released one for “She Still Remembers Jesus’ Name”, the Dills had “God Is In Control”, and Red Roots also released one fairly recently for “Double Wide Church.”  There are probably more than this floating around on YouTube, these are just the ones I could think of in a pinch.

Those of you who are of my generation will probably recognize the title of this post as a play on the rock song “Video Killed The Radio Star”, which came out shortly after the rise of MTV.  It seems there is truly nothing new under the sun, as the YouTube concept video phenomenon is seemingly a return of the music video, just on the net instead of over the cable “airwaves”.  Of course, this is also not an entirely new phenomenon, YouTube has been creating celebrities for a while now.  Justin Bieber, Rebecca Black, and the entire premise of the Nickelodeon show iCarly (which my 6 and 4 year olds LOVE) have gotten their notoriety due to the influence that YouTube has had on our culture, among others.

During the music video TV heyday, the phenomenon really never took off in Southern Gospel.  I remember watching GMTV on my cousin’s satellite a few times, but it never became readily available, and the quality of videos shown, especially in the early days, left a lot to be desired.  So call me skeptical in the ability of the YouTube concept video to catch on and have any staying power, but you never know.  Maybe the fact that some better known artists are participating this time will create more sticking power.  What do you think?

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About Wes Burke
I'm a .NET developer and Southern Gospel music fan. Married with a wonderful family.

7 Responses to YouTube Killed The XM Star

  1. Kyle Boreing says:

    The major difference is, with TV networks, you have to sit and wait and hope that your favorite song/video comes on. With YouTube, you do a simple search, and bingo, you’ve got the video you want, and can watch it as many times as you want.

    The trick is creating a concept video that people want to look for. Back in the MTV/CMT/GMTV days, videos were designed to catch people’s attention because they weren’t necessarily LOOKING for a particular video. Now, you don’t have to worry about trying to appeal to everyone so much as just appealing to your core fan base.

  2. Wes Burke says:

    Good point. In a way, that reinforces to me my reason for skepticism as well. In the old days, while you were watching, hoping to see your favorite artist show up on MTV/VH1/CMT/whatever, you got the opportunity to discover new artists as well. I’d have probably never gotten much into Huey Lewis & The News if I hadn’t been watching for Beach Boys videos and saw HLN. YouTube takes that expansion out of the picture. You can just watch your favorite artist and that’s it.

    On the other hand, it does tend to make viewing more consistent, as you are able to easily watch videos from your favorite artists.

    • Diana says:

      At the end of the Booth Brothers’ concept video, youtube gave suggestions for Penny Loafers’ video of “Goodbye World Goodbye,” “Say Merry Christmas – Vocal Carrie Rinderer and the American Christian Life United (ACLU) choir” and others, so you could say that you can pick your artist the first time and then be presented with options to see others.

      • Wes Burke says:

        That’s true, but in the TV days you didn’t have a choice. If you wanted to watch for your artist, you had to sit through the other videos (or hit the mute button ).

  3. Kyle says:

    This is just what the digital revolution is doing to music as a whole. Video networks are daying, radio is suffering, all because instant gratification is available to listeners via MP3 players, YouTube, iTunes, et. al.

    If a song comes on the radio you dont like, you either listen anyway or start channel surfing. On an MP3 player, just hit skip and you’re set.

  4. Scot Eaves says:

    A couple of other new SG videos off the top of my head are Channing Eleton’s “Up On This Ridge” and Phil Cross’ “You Do Not Owe Me One Thing”. They are both on YouTube.

  5. Shelby T Mitchell says:

    Really not a lot of good things on tv these days. If you know what I mean. In a sense, wished that we can go back to three networks. Remember that? Still that won’t stop me from being a member of Youtube.

    That song of the title reminds me of “Video Killed the Radio Star” that was the first ever video MTV aired when they launched in 1980. Oh the good ole days!

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