Are Group Websites Going The Way Of The Dodo?

In thinking about the contest that the Kingdom Heirs are running, and the general movement of groups toward Facebook Fan pages and Twitter postings, a thought occurred to me:  Are group websites becoming obsolete?  I don’t think they will ever completely go away, but as an informative website for bios, photos, etc., the movement toward social media could spell the end of group websites as we know them.  Now group bios, pictures, videos, and tour schedules are all posted on Facebook pages and linked in Twitter posts.  I foresee a time in the not too distant future when a group website will become nothing more than a storefront.  It could even be argued that some are pretty much that way now.  To this point, though that may functionally be true, websites still purport to be the “home page” for a group, even though they are becoming less and less informative when compared to Facebook, especially.  Do you agree, and are you a fan of your favorite group on Facebook, follow them on Twitter, or both?

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About Wes Burke
I'm a .NET developer and Southern Gospel music fan. Married with a wonderful family.

3 Responses to Are Group Websites Going The Way Of The Dodo?

  1. Josh says:

    Both.

    However, I don’t think the change will be that drastic. I have a hunch that a large chunk of SG fans do not have Facebook or Twitter. It is just another means to promote the group. The diehards will probably use the social media as a way to connect, but group websites will still be important for the casual fans.

  2. Is it going that direction?

    Yes.

    But should it?

    That’s another question. It’s not a good idea to have most of your fan interactions happening on a site as unreliable as Facebook, where they can change the rules and cripple you at any moment! For example, though it turned out as a bug, I hit an issue where I could not post to the public pages for the Crossroads artists I work with as the page/brand/artist for a day or two, till it was fixed. Yet they could decide to take that functionality away altogether, and then we’d really be up a creek! And that’s just one example.

    As another example, they have strict rules on contests which can be run and can’t be run on Facebook, and if you unknowingly run one they don’t like, good-bye account!

  3. Kyle says:

    Many artist websites are going the blog route. News feeds are essentially blog posts, which are then filtered to Facebook and Twitter. I think this is the smartest way to handle social media. Give people a snippet or a headline, then point them in the direction of your own website.

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