What’s It Going To Take For SG?

I’ve been reading up on Facebook and have seen numerous comments about people excited for today’s release of Michael Buble’s new CD, Crazy Love.  A month ago, it was the release of the Beatles’ canon in a CD box set and the release of their entry into the Rock Star series of video games.  People lining up outside of stores before they open, people hoping to pick up the new Buble CD this morning before they head to work.  Quite generally a lot of buzz and excitement.  Now I don’t expect SG artists to equal the Beatles or Buble, but why don’t we see the same level of enthusiasm?  The closest thing I have seen to it recently was the buzz over the release of the Gaither Vocal Band’s Reunited.  I can remember a few years back heading to the local Christian bookstores as soon as I found out a new Gold City CD was releasing and constantly bugging them to see if they had it in, but a majority of the time, I was the only one.  So what will it take for Southern Gospel to develop the kind of passionate fanbase that slams iTunes for the next Brian Free & Assurance album, or has people waiting in line at Target or even Lifeway trying to get a copy of the new Booth Brothers CD.  We may not have 150 people waiting at Best Buy’s door at midnight the night of a big time release, but couldn’t there be 10 or 15 at Lifeway the morning of a big release?  What would it take for Family Christian Stores to sell out of the Statesmen’s box within a few hours?  How can we get more people more excited about our music?

About Wes Burke
I'm a .NET developer and Southern Gospel music fan. Married with a wonderful family.

3 Responses to What’s It Going To Take For SG?

  1. Phil says:

    i have a feeling that the new Gaither Vocal band project, the one to be simultaneously released with the recored DVD could spark that amount of frenzy….i could be wrong!

  2. Dean Adkins says:

    I wouldn’t hold my breath on any of those taking place.

  3. Kyle says:

    Problem number one….EVERYONE knows when the Beatles or Buble or Spears or whoever is releasing a new project because they are BOMBARDED with media announcing the release. Trade magazines, web banners, Facebook ad’s…..when’s the last time you saw a Facebook ad for the Kingsmen’s newest CD (that didn’t come directly from one of the Kingsmen group members?).

    The artists listed here have record labels behind them like EMI, Sony, Universal, etc., who dump thousands upon thousands of dollars on marketing alone. Unless you follow a southern gospel artist directly, you probably won’t have any clue when a new CD releases without first doing some research. Even then, a lot of artists release CD’s independently, which means they release whenever they arrive from the printer.

    If Southern Gospel followed the same standard of release dates and promotions, then we’d have a valid argument, but as of right now, the only thing a lot of artists are worried about is just getting product out to start recouping costs.

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