YouTube Killed The XM Star

An intriguing phenomenon has been slowly materializing recently in Southern Gospel: concept videos.  The Ball Brothers did one for “About The Cross”, the Booth Brothers just released one for “She Still Remembers Jesus’ Name”, the Dills had “God Is In Control”, and Red Roots also released one fairly recently for “Double Wide Church.”  There are probably more than this floating around on YouTube, these are just the ones I could think of in a pinch.

Those of you who are of my generation will probably recognize the title of this post as a play on the rock song “Video Killed The Radio Star”, which came out shortly after the rise of MTV.  It seems there is truly nothing new under the sun, as the YouTube concept video phenomenon is seemingly a return of the music video, just on the net instead of over the cable “airwaves”.  Of course, this is also not an entirely new phenomenon, YouTube has been creating celebrities for a while now.  Justin Bieber, Rebecca Black, and the entire premise of the Nickelodeon show iCarly (which my 6 and 4 year olds LOVE) have gotten their notoriety due to the influence that YouTube has had on our culture, among others.

During the music video TV heyday, the phenomenon really never took off in Southern Gospel.  I remember watching GMTV on my cousin’s satellite a few times, but it never became readily available, and the quality of videos shown, especially in the early days, left a lot to be desired.  So call me skeptical in the ability of the YouTube concept video to catch on and have any staying power, but you never know.  Maybe the fact that some better known artists are participating this time will create more sticking power.  What do you think?

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