The press release went out last week that the Lefevre Quartet was changing their name to Priority, due to the passing of Eva Mae Lefevre and out of respect for the family name. While I definitely respect the family’s wishes, and if that is the way they want to pay tribute to the matriarch of the family, that’s certainly a fitting tribute, but I have to think it puts Priority in a bit of a bind. The group was starting to really hit its stride with their debut Canaan release, and now they have to almost start over in establishing their identity. Actually, I think the official group name was still the Mike Lefevre Quartet, as that is what is on the cover of Nothin’ But Good, and Mike’s recognizable name from his Gold City and Assurance days provided them with some credibility up front. Now, they’ll have to establish that credibility as Priority. This will certainly be a challenge, but one that can be met, as these guys are good no matter what you call them. Best wishes to Priority as they move forward. In case you haven’t seen it, I’ll copy the PR text below.
In a bold move, the LeFevre Quartet announced their decision to retire the family name with the recent passing of matriarch Eva Mae LeFevre. The group will be known as “Priority”.
A partnership, forged barely four years ago, established a sound and set in motion a number of unprecedented milestones. Within months of forming, fans voted them Horizon Group of the Year at the 2006 Singing News Fan Awards because of what they heard and saw in them. The following year came Breakthrough Artist of the Year Award. Next came television appearances on Dr. Charles Stanley’s popular In Touch program, a 2009 Dove Award nomination and recordings along the way that simply raised the bar for an entire genre.
This move comes in response to a request by some LeFevre family members to discontinue the name when Eva Mae was no longer able to travel. In a statement, Priority (Stacy Bragg, Gus Gaches, Mike LeFevre, and David Staton) said:
“We were able to honor a name that had such an influence on gospel music in America. On nearly every recording we’ve done, we re-recorded a classic LeFevre tune as a sort of tribute.”
Recognizing that now is the time for them to impact this generation of gospel music fans and the twenty-first century church, the group hopes to solidly establish their identity as “Priority”. The name is a reflection of who they are, what they’re about, why they do what they do, where they’re headed, and how they’ve gotten this far.
“Life is about relationships and priorities. God has blessed so much, and certainly not because we’ve done anything to deserve or earn His favor. So we want our relationships to take priority—with Him, our families, our churches, and each other.”
There are no personnel changes and no changes in musical style, just a new name. The group will still travel with a live band consisting of Jordan LeFevre and Trey Ivey. Audiences will continue to hear the trademark harmony and talented musicians.