Crossroads Records recently launched a site for radio types that provides a digital download of current single releases from their artists, as well as a few independent releases. Information is present about tempo, length of intro, and a short blurb about the song. I spoke with Mickey Gamble and Jim Stover at Crossroads. Jim has been heading up the effort, and said that all the initial feedback from DJs has been positive. He was kind enough to forward me some of the comments they have received from DJs:
Congratulations on the Download Site, it’s great. Thanks, I love the CDs for backup but will certainly be using the downloads from this site also.
I tried the download site. Absolutely awesome! SOMEBODY did their homework.
I’m so glad that you all have started this service.
Obviously this has been a big hit so far. One of the big advantages in using this system is it cuts the lag between the chart peak of one single and the release of the next. Instead of a 6 week lag time or so, as the new comp CDs are manufactured, the new single can be released via download almost instantly. I’ll be interested to see if that is reflected in the chart action for their singles. One would expect Crossroads’ singles to be turning around much faster on the charts than labels that still use comp CDs. Jim also stated that they will be updating the site with new singles on the 25th of each month and that they will continue sending out comp CDs for now, but they will be pushing this digital method as their preferred method for releasing their radio cuts.
Crossroads has really been embracing the concept of digital music, which I think will really serve them well long term. SG will make it to the digital age. They may come kicking and screaming, but they will come.